U.S. OOH data desk · Updated Aug 18, 2026

The outdoor
market, made legible.

Revenue, digital share, public operators and measurement methods—traced to dated OAAA releases, SEC filings and primary guidance.

Explore the market Read our evidence standard

01 / Market size$9.46B

2025 U.S. OOH revenue

02 / Annual growth+3.6%

2025 year over year

03 / Q2 digital share38.4%

Q2 2026 revenue

04 / H1 revenue$5.28B

Q1 + Q2 2026, derived

Market signal

Growth is faster in 2026.

OAAA reported 3.6% growth for full-year 2025, then 7.1% in Q1 and 10.7% in Q2 2026. Annual and quarterly totals answer different questions, so we keep them in separate frames.

Open the revenue tracker ↗

2025 annual baseline

$9.46B

U.S. OOH revenue · +3.6% YoY

Comparable quarterly revenueQ1–Q2 2026

$2.12BQ1 2026+7.1% YoY

$3.16BQ2 2026+10.7% YoY

Source: OAAA Q1 and Q2 2026 releases. Bars share the same scale.

Research paths

Start with the decision.

Use the latest release, clarify a measurement term, or see which research collections are entering the full launch.

01 / Revenue tracker

One series.
No mixed periods.

Annual and quarterly U.S. OOH revenue with exact source dates, derived totals and visible comparison limits.

Open the series ↗

02 / Measurement

What an OOH impression means

Separate traffic, opportunity-to-see, modeled exposure and proof-of-play.

Read the field guide ↗

03 / Formats

Formats and public operators

Follow the format taxonomy, then open scope-aware profiles for public OOH operators.

Explore formats ↗

Public operators

Read filings,
not folklore.

Selected 2025 public company revenue disclosures
Research view	Boundary preserved	Open
Company revenue	Company or segment scope	Profiles →
Operator comparison	No invented market share	Compare →
Source records	Direct filing links	Audit →

Reporting scopes stay explicit. Company disclosures are never relabeled as market share.

Compare public operator disclosures ↗

Evidence standard

Every number has a date.
Every comparison has a boundary.

Primary first

OAAA releases, SEC filings, Geopath, MRC and government sources come before commentary.

Derived, labeled

Any calculation shows the inputs, period and formula. Estimates are never presented as observed facts.

Scopes stay visible

Company, segment, format and market totals remain distinct. Incompatible disclosures are not ranked.