Billboard advertising revenue
2025
Operator profile · 2025 Form 10-K
Lamar Advertising: billboard-led scale
The filing reports $2.266 billion in net revenue, with billboard advertising contributing $2.014 billion.
Billboard displays
45 states and Canada
Digital billboards
43 states and Canada
Digital share of billboard revenue
Company disclosure
Verified record
What the sources support.
Claims below reproduce the scope of the page contract. Derived items show their calculation.
- verified
Lamar Advertising reported $2.266 billion in 2025 net revenue, including $2.014 billion from billboard advertising.
- verified
At December 31, 2025, Lamar reported approximately 159,300 billboard displays in 45 states and Canada, including about 5,500 digital billboards in 43 states and Canada.
- verified
Lamar said its digital billboards generated approximately 33% of billboard advertising net revenue in 2025.
01 / Analysis
Business mix
The cited filing presents Lamar as a billboard-led company. The billboard revenue figure sits inside company net revenue and should not be mistaken for total U.S. billboard market revenue.
02 / Analysis
Digital context
Lamar reports that digital billboards generated approximately 33% of billboard advertising net revenue in 2025. That is a company mix statistic, not the industry-wide DOOH share.
03 / Analysis
Footprint boundary
The display counts include the United States and Canada and are approximate at December 31, 2025. They should not be compared with a U.S.-only count without geographic reconciliation.
Source desk
Sources for this page
- U.S. Securities and Exchange CommissionFiled 2026Lamar Advertising Company 2025 Form 10-K (opens in a new tab) ↗
Used for: 2025 company and billboard revenue, display footprint and digital billboard disclosures.