Format hub · 2025 market map
OOH formats, separated by environment and mechanics
Billboards, transit, street furniture and place-based media form the reported format mix; digital is a delivery mode that can appear across categories.
Choose a focused view.
Billboards
Bulletins, posters and digital roadside displays.
Open research →02Digital OOH
Market share, spot rotation and measurement questions.
Open research →03Transit
Vehicles, stations and airports.
Open research →04Street furniture
Shelters, kiosks, benches and street-level displays.
Open research →05Place-based
Venue-defined media outside the other categories.
Open research →What the sources support.
Claims below reproduce the scope of the page contract. Derived items show their calculation.
- verified
OAAA reported 2025 U.S. OOH format revenue of $6,723.5 million for billboards, $1,683.2 million for transit, $491.7 million for street furniture, and $557.9 million for place-based media.
- verified
Those 2025 format totals correspond to shares of 71.1% billboards, 17.8% transit, 5.2% street furniture, and 5.9% place-based media.
- verified
OAAA reported transit as the fastest-growing format in 2025, increasing 9.2% year over year.
Category versus delivery mode
OAAA’s revenue mix uses four format categories. Digital OOH cuts across environments, so a digital transit display remains transit inventory while also contributing to digital revenue.
The 2025 base
Billboards represented 71.1% of reported revenue, transit 17.8%, place-based 5.9% and street furniture 5.2%.
Choose the comparison unit
Revenue share, display counts, spot duration, audience method and physical environment answer different questions. The format guides keep those units separate.
Sources for this page
- OAAAApril 20262025 OAAA MegaBrands (opens in a new tab) ↗
Used for: 2025 U.S. OOH revenue totals and shares by billboard, transit, street furniture and place-based formats.
- OAAAMarch 27, 2026Out of Home Advertising Revenue Reaches Record $9.46 Billion (opens in a new tab) ↗
Used for: 2025 U.S. OOH revenue, year-over-year growth, digital share and format totals.