Data report · Updated Aug 18, 2026
U.S. OOH
revenue tracker
The latest public releases put 2025 revenue at $9.46 billion and first-half 2026 revenue at a derived $5.28 billion. Annual and quarterly periods stay separated so the trend remains honest.
The series
at a glance.
These are release values, not a modeled forecast. Each number retains its original period and scope.
- $9.46B
Full-year 2025. U.S. OOH advertising revenue grew 3.6% year over year.[1]
- $2.12B
Q1 2026. Revenue grew 7.1% from the same quarter a year earlier.[2]
- $3.16B
Q2 2026. Revenue grew 10.7% year over year; digital represented 38.4% of the quarter.[3]
- $5.28B
H1 2026, derived. BigBoards adds the two published quarterly totals; OAAA did not present this value as a separate observation in the cited releases.
Compare like
with like.
Quarterly bars share one scale. The annual baseline appears separately because it covers four quarters.
Source: OAAA Q1 and Q2 2026 releases. Bars share the same scale.
What changed?
The reported year-over-year growth rate rose from 7.1% in Q1 to 10.7% in Q2 2026. That is evidence of faster growth in the second quarter—not proof that every format, market or operator grew at the same rate.
Values and
boundaries.
A blank means the cited release was not used to support that field here; it is not a zero.
One transparent
calculation.
BigBoards transcribes the headline revenue and growth figures from the dated OAAA releases. We do not interpolate missing quarters or convert the releases into a seasonally adjusted series.
$2.12B Q1 + $3.16B Q2 = $5.28B H1 2026What this tracker cannot tell you
It does not measure ad effectiveness, local price levels, available inventory or a specific operator’s market share. Company filings also use different reporting scopes, so their revenue should not be divided by the OAAA market total without a carefully reconciled denominator.
Revision policy
If a primary release is corrected, the affected row will receive a visible revision date. Derived values will be recomputed from the revised inputs. We preserve the source URL and do not silently replace the period definition.
Sources behind the series
- OAAAMarch 27, 2026Out of Home Advertising Revenue Reaches Record $9.46 Billion (opens in a new tab) ↗
Used for: 2025 U.S. OOH revenue, year-over-year growth, digital share and format totals.
- OAAAMay 19, 2026OOH Hits New First Quarter High as Revenue Reaches $2.12 Billion (opens in a new tab) ↗
Used for: Q1 2026 U.S. OOH revenue, year-over-year growth and digital share.
- OAAAAugust 18, 2026From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH (opens in a new tab) ↗
Used for: Q2 2026 U.S. OOH revenue, year-over-year growth and digital share.