Market hub · Q2 2026 update
The U.S. OOH market, in four views
Revenue, digital share, format mix and public-operator disclosures belong in one map—but not in one denominator.
Choose a focused view.
Revenue tracker
Annual and quarterly releases, clearly separated.
Open research →02Digital share
How DOOH share and growth changed by period.
Open research →03Format mix
The 2025 billboard, transit, street-furniture and place-based split.
Open research →04Public operators
Scope-aware comparison of three SEC filers.
Open research →What the sources support.
Claims below reproduce the scope of the page contract. Derived items show their calculation.
- verified
U.S. OOH advertising revenue was $9.46 billion in 2025, up 3.6% year over year.
- verified
Digital OOH represented 36.3% of 2025 U.S. OOH revenue and digital revenue grew 10.5% year over year.
- verified
Q1 2026 U.S. OOH revenue was $2.12 billion, up 7.1% year over year.
- verified
Q2 2026 U.S. OOH revenue was $3.16 billion, up 10.7% year over year, while DOOH represented 38.4% of quarterly revenue.
- derived
First-half 2026 U.S. OOH revenue was $5.28 billion.
$2.12B Q1 + $3.16B Q2 = $5.28B - verified
OAAA reported 2025 U.S. OOH format revenue of $6,723.5 million for billboards, $1,683.2 million for transit, $491.7 million for street furniture, and $557.9 million for place-based media.
- verified
Those 2025 format totals correspond to shares of 71.1% billboards, 17.8% transit, 5.2% street furniture, and 5.9% place-based media.
One market, several lenses
OAAA market totals describe U.S. OOH revenue. Format totals partition that market by media environment. Public-company filings describe company or segment performance. Those lenses can inform each other, but they are not interchangeable.
The current signal
Full-year 2025 established a $9.46 billion baseline. The next two releases showed year-over-year growth of 7.1% in Q1 and 10.7% in Q2 2026. The market pages preserve those period labels instead of presenting a false continuous series.
How to use this hub
Start with revenue for the time series, digital share for mix change, format mix for category composition, or operators for filing-based company context. Every child page exposes its calculations and source limits.
Sources for this page
- OAAAMarch 27, 2026Out of Home Advertising Revenue Reaches Record $9.46 Billion (opens in a new tab) ↗
Used for: 2025 U.S. OOH revenue, year-over-year growth, digital share and format totals.
- OAAAMay 19, 2026OOH Hits New First Quarter High as Revenue Reaches $2.12 Billion (opens in a new tab) ↗
Used for: Q1 2026 U.S. OOH revenue, year-over-year growth and digital share.
- OAAAAugust 18, 2026From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH (opens in a new tab) ↗
Used for: Q2 2026 U.S. OOH revenue, year-over-year growth and digital share.
- OAAAApril 20262025 OAAA MegaBrands (opens in a new tab) ↗
Used for: 2025 U.S. OOH revenue totals and shares by billboard, transit, street furniture and place-based formats.