Defines the audience context
Presence and dwell vary
Format guide · Venue media
Place-based OOH begins with the venue
Place-based media represented 5.9% of 2025 U.S. OOH revenue in OAAA’s reported format mix.
May be static or digital
Delivery mode is separate
Potential measurement unit
Not automatically an impression
Verified record
What the sources support.
Claims below reproduce the scope of the page contract. Derived items show their calculation.
- verified
OAAA reported 2025 U.S. OOH format revenue of $6,723.5 million for billboards, $1,683.2 million for transit, $491.7 million for street furniture, and $557.9 million for place-based media.
- verified
Those 2025 format totals correspond to shares of 71.1% billboards, 17.8% transit, 5.2% street furniture, and 5.9% place-based media.
01 / Analysis
What makes it place-based
The media is organized around a venue or place context rather than a roadside or transit classification. The audience opportunity depends on how people use that place.
02 / Analysis
Category and digital overlap
A venue screen may be digital while remaining place-based in the format taxonomy. Digital share and place-based share should therefore not be added together.
03 / Analysis
Attribution caution
A device observed near a venue, a modeled exposure and an outcome event are different records. Attribution requires a declared matching and control method.
Source desk
Sources for this page
- OAAAApril 20262025 OAAA MegaBrands (opens in a new tab) ↗
Used for: 2025 U.S. OOH revenue totals and shares by billboard, transit, street furniture and place-based formats.