Billboards
71.1% share
Market report · 2025 format mix
Billboards anchor the U.S. OOH revenue base
OAAA’s 2025 format totals place billboards at 71.1% of revenue, followed by transit at 17.8%.
Transit
17.8% share
Place-based
5.9% share
Street furniture
5.2% share
Verified record
What the sources support.
Claims below reproduce the scope of the page contract. Derived items show their calculation.
- verified
OAAA reported 2025 U.S. OOH format revenue of $6,723.5 million for billboards, $1,683.2 million for transit, $491.7 million for street furniture, and $557.9 million for place-based media.
- verified
Those 2025 format totals correspond to shares of 71.1% billboards, 17.8% transit, 5.2% street furniture, and 5.9% place-based media.
- verified
OAAA reported transit as the fastest-growing format in 2025, increasing 9.2% year over year.
01 / Analysis
The 2025 mix
The four published totals sum to the reported market structure. Shares are derived from those format totals and rounded to one decimal place.
02 / Analysis
Size is not momentum
Billboards were the largest category by revenue. Transit, however, was the fastest-growing format in the OAAA release at 9.2% year over year. Category size and category growth are separate signals.
03 / Analysis
Do not convert this into inventory share
Revenue mix does not reveal the number of displays, available faces, audience delivery or pricing. Those require different datasets and definitions.
Source desk
Sources for this page
- OAAAApril 20262025 OAAA MegaBrands (opens in a new tab) ↗
Used for: 2025 U.S. OOH revenue totals and shares by billboard, transit, street furniture and place-based formats.
- OAAAMarch 27, 2026Out of Home Advertising Revenue Reaches Record $9.46 Billion (opens in a new tab) ↗
Used for: 2025 U.S. OOH revenue, year-over-year growth, digital share and format totals.