Full-year 2025 share
+10.5% digital revenue YoY
Market report · Digital mix
Digital is taking a larger share of OOH revenue
The quarterly share reached 38.4% in Q2 2026, while reported digital growth accelerated to 18.5% year over year.
Q1 2026 share
+12.9% digital revenue YoY
Q2 2026 share
+18.5% digital revenue YoY
Verified record
What the sources support.
Claims below reproduce the scope of the page contract. Derived items show their calculation.
- verified
Digital OOH represented 36.3% of 2025 U.S. OOH revenue and digital revenue grew 10.5% year over year.
- verified
DOOH accounted for 36.0% of Q1 2026 U.S. OOH revenue and grew 12.9% year over year.
- verified
DOOH accounted for 38.4% of Q2 2026 U.S. OOH revenue and grew 18.5% year over year.
01 / Analysis
Read the periods first
The 2025 point covers a full year; Q1 and Q2 are individual quarters. The series shows the disclosed mix at each period, not a seasonally adjusted trend.
02 / Analysis
Share and growth answer different questions
Share asks how much total OOH revenue was digital in that period. Growth asks how digital revenue changed against the matching prior-year period. A higher growth rate can move share, but the two measures should not be collapsed into one claim.
03 / Analysis
Planning implication
Digital share is a market-mix signal, not a recommendation for every campaign. Format, location, audience method, spot length and attribution design still determine whether two digital options are comparable.
Source desk
Sources for this page
- OAAAMarch 27, 2026Out of Home Advertising Revenue Reaches Record $9.46 Billion (opens in a new tab) ↗
Used for: 2025 U.S. OOH revenue, year-over-year growth, digital share and format totals.
- OAAAMay 19, 2026OOH Hits New First Quarter High as Revenue Reaches $2.12 Billion (opens in a new tab) ↗
Used for: Q1 2026 U.S. OOH revenue, year-over-year growth and digital share.
- OAAAAugust 18, 2026From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH (opens in a new tab) ↗
Used for: Q2 2026 U.S. OOH revenue, year-over-year growth and digital share.